Day One | Monday 24th November 2008
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| |
Plenary session |
0830 |
Registration and coffee |
| 0900 |
Opening remarks from the chair
Ross Dawson
Chairman
Future Exploration Network
|
| 0910 |
International Keynote Address
Web based communities for a changed world
• Creating online communities
• Connecting with your audience
• Why the consumer is more powerful than us
Richard B. Kimber
Global Chief Executive Officer
Friendster |
| 0945 |
International Keynote Address
A Social Media Generation
• What MySpace knows
• How you can tap into this knowledge
• How to grow your niche
Rebekah Horne
Vice President,
Fox Interactive Media, AU&NZ
Managing Director,
MySpace.com, UK & Europe |
| 1020 |
Keynote Address
Productive Partnerships - Identifying new content channels for social networks
• Innovations and emerging trends
• Building your base
• What do the partnerships offer and how does this relate to the consumer and advertiser?
Francisco Cordero
General Manager
Bebo
|
| 1050 |
break |
| 1120 |
Keynote Roundtable
What’s next ?- assessing & identifying the next generation of social media
• Identifying tomorrows platforms
• The role of mobile
• The impact for advertisers and marketers
• The sources of content
Richard B. Kimber, Global Chief Executive Officer, Friendster
Rebekah Horne,
Managing Director, MySpace UK & Europe
Francisco Cordero, General Manager,
Bebo |
| 1215 |
International Keynote Address
Collaboration in the Cloud
Paul Slakey
Director,
Asia Pacific & Latin America
Google |
| 1300 |
lunch |
| 1400 |
Marketing Stream
Opening remarks from the chair
Jenny Williams
Managing Director
Ideagarden
International Keynote Address
Social Marketing: A marketers perspective
Tony Thomas
Founding Partner
The Population
|
Enterprise Stream
Opening remarks from the chair
Ross Dawson
Chairman
Future Exploration Network
Assessing how social media impacts on business information flows
• Embracing social media
• Getting the whole picture
• Collaboration not distribution
Chris Knowles
Web Manager
Heinz Australia
|
| 1430 |
The content, Personalisation, Lifestyle and Advertising phenomenon of social media and web 2.0 and how mainstream brands are taking the best elements of social networking sites and building them into their own offerings.
David Higgins
Editor
NEWS.com.au
|
Create a collaborative space through the power of a
team Wiki
• Data capturing to improve service provision and information flows
• Identifying the focus of information exchange
• Emerging models
Andrew Mitchell
National Manager,
Technology and Knowledge
Urbis
|
| 1500 |
break |
break |
| 1530 |
Supporting and growing your digital marketing strategy through social media
John Reynaldo
Brand Manager
Smirnoff
|
Participation trends in corporate social media
collaborative initiatives
• Utilising an external tool as an internal process opportunity
• Identifying and adapting to the different adoption rates between users
Jeremy Mitchell
Editor
nowwearetalking.com.au,
Telstra
|
| 1600 |
Roundtable
The Power of Social Media for Brands
• What are the limitations and risks?
• How do we factor social media into the overall marketing mix
• Selling social media to the board
• How to maintain brand integrity
John Reynaldo, Brand Manager, Smirnoff
Tony Thomas, Founding Partner, The Population
Jenny Williams,
Managing Director, Ideagarden
Jeremy Mitchell,
Editor, nowwearetalking.com.au, Telstra
Nick Cummins,
Creative Director, Sputnik Agency
Kasia Wallis, Communications Manager - Online, Earth Hour
David Higgins, Editor, NEWS.com.au
|
External engagement and collaboration
• Working with your business’ customers
• Creating a unique customer experience
• Profiling the virtual medical centre.com
Wayne Hughes
Managing Director
Virtual Medical Centre .com
|
| 1630 |
|
Roundtable
Collaboration - A knowledge management revolution empowering staff and customers to deliver
• Identifying the critical collaboration factors of success
• Change management strategies for web 2.0 technologies
• From social bookmarks to blogs – which tools can and should be used
• Lessons learned
Wayne Hughes, Managing Director, Virtual Medical Centre .com
Chris Knowles,
Web Manager, Heinz Australia
Andrew Mitchell,
National Manager, Technology and Knowledge,
Urbis
Laurel Papworth,
Director and Social Networks Strategist,
World Communities
|
| 1700 |
Drinks |
Drinks |
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Day Two | Tuesday 25th November
|
| 0930 |
Plenary Session
Opening remarks from the chair
Ross Dawson
Chairman
Future Exploration Network
Keynote Address
Beyond Web 2.0 - Integrating Data and Services
• What are the next generation of web technologies?
• What opportunities does this offer to marketers, enterprise and government
Ross Ackland
Deputy Director,
World Wide Web Consortium Australia
Keynote Address
|
| 1000 |
The Mobile Mob
• What’s happening with mobile and community?
• What are the opportunities for marketers, enterprise and government?
Laurel Papworth
Director
World Communities |
| 1030 |
Don't make me load! Coming to grips with web surfer inertia
• Understanding the social purchase cycle
• Realising the consumer is the centre of the retail universe
• Participating in peer to peer persuasion
Paul Marshall
CEO
Lasoo.com.au
|
| 1100 |
Coffee break |
| 1130 |
Marketing Stream
Opening remarks from the chair
Jenny Williams,
Managing Director,
Ideagarden
Creating Communities - Building, Growing and Focusing Your Online Social Network
• Identifying the gap in the market and engineering content
• Sourcing relevant industry partners
Leigh Kostiainen
Founder
Grandparents Network & Hire My Mum
|
Government Stream
Unlocking internal potential – how to collaborate
• The benefits of web 2.0 for government
• Assessing reliability interoperability, scalability stability and security.
Phillip Bower
Director of Midrange Architecture
Application Infrastructure & Middleware
Centrelink
|
| 1200 |
Roundtable
Digital Worlds: Social, Virtual, Mobile
• Meet generation V
• What are the opportunities for enterprise, marketers and government?
• The psychological implications of virtual interaction
• What are the mobility limitations of virtual worlds?
Gary Hayes, Director LAMP, Head of Virtual Worlds, The Project Factory
Laurel Papworth, Director & Social Networks Strategist,
World Communities
|
Identifying and overcoming the limitations of collaboration in eGovernment
• Identifying governments attitude to collaboration – now and next
• Cross departmental collaboration
Phillip Bower
Director of Midrange Architecture
Application Infrastructure & Middleware
Centrelink
Dheeraj Chowdhury, Assistant Director, CLI,
Department of Education NSW
Paul Salvati, Director, Channel Management,
smartservice QUEENSLAND
|
| 1300 |
Lunch |
Lunch |
| 1400 |
Blogging your brand
• Utilising blogs for product improvement and customer engagement
• Managing the bad news as well as the good news
Jacqui Steiner
Head of Marketing
Rabo Bank
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Virtual Engagement - Queensland Youth in Second Life
• Using Web2.0 & Virtual Worlds as tools for engaging with a niche
• What are the real limitations to virtual communication?
Paul Salvati, Director, Channel Management,
smartservice QUEENSLAND
|
| 1430 |
Creativity in Social Media
• Considerations and rules for using social media
• How it has worked and integrated for different brands
Jenny Williams, Managing Director, Ideagarden
Nick Cummins, Creative Director, Sputnik Agency
Ben Cooper, Senior Social Media Strategist, The Population
Nathan Anderson, Head of Digital, The Campaign Palace
|
What’s under the hood? – Identifying the open source tools
fuelling today’s social sites
• Which tools should I use to develop my collaborative/social media site?
• What’s popular and what’s emerging?
• Case studies from across the webosphere
Dheeraj Chowdhury,
Assistant Director, CLI,
Department of Education NSW
|
| 1515 |
Motives and drivers of digital social networker
• Tracking the social networking consumer
• Consumption, expenditure patterns and revenue opportunities
• What indications are there of demographic growth?
Michele Levine, CEO, Roy Morgan Research
Tony Marlow, Associate Director of Research, Nielsen Online
Michael Walmsley, General Manager Asia Pacific, Hitwise |
The Law meets Web 2.0
• Defining Virtual property and Intellectual Property (IP)
• What are the legal risks and rewards of social networking sites for government and the wider business community
• How is it being regulated – now and next
• What are the privacy considerations?
• How Web 2.0 can affect working relationships
• Harnessing the law in commercialising and protecting IP
Scott Buchanan, Founder, Buchanan Law
Donna Bartlett, Partner, Media, Holding Redlich
Nick Abrahams, Chairman, Deacons
|
| 1600 |
Close |
Close |
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