Path to Purchase Summit 2012

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CONFIRMED SPEAKERS

Click on individual speaker photos below to find out more about your speakers…

International Keynote

Ann Mooney Founder and CEO Rising Moon Consulting and Former Associate Marketing Director Procter & Gamble (USA)	Simon Small Confectionery Global Sales and Channel Development Leader Nestle, Switzerland	Lindsay Clifford-Smith International Senior Ecommerce Manager Debenhams Retail, UK	Gwen Morrison CEO, The Americas and Australasia The Store, USA

Arnaud Frade Regional Director, Retail & Shopper TNS Asia Pacific, Singapore	Diane Shelton Retail Consultant	Mark Frazier Group Leader, Category Development HJ Heinz	Carl Nagle GM, Consumer Insights & Strategy Kraft Foods

Dr Sean Sands Research Director Australian Centre for Retail Studies, Monash University	John Batistich Director of Marketing Westfield Australia	Toby Desforges Founder and Owner engage, Singapore	Professor Richard Silberstein CEO Neuro Insight

Steve Andrews CEO Shopperpedia	Jon Bird CEO IdeaWorks	Robert Keogh Director PinMoney	Justus Wilde Managing Director Amblique

Mark Fletcher Principal Consultant and Director Shopworks Science	Glenn Cooper Executive Chairman & Marketing Director Coopers Brewery	Ben Grill Audience & Insights Strategy Director News Life Media	Brian Walker Managing Director The Retail Doctor Group

Norrelle Goldring Director ShopAbility	John Berenyi Managing Director Bergent Research

About the SUMMIT

Understanding what influences purchasing decisions is becoming increasingly important in today's shopper-centric retail environment. Competition is fierce with growing consolidation in the retail sector and an increase in the number of discount and online retailers. In addition to these challenges, shoppers are increasingly driven by discount offers and more difficult to reach through increasingly fragmented media. So, how can you reach shoppers more effectively, and how can you influence them to buy your product or drive traffic to your store?

The inaugural Path To Purchase Summit will showcase proven strategies from leading local and international retailers and consumer goods manufacturers who are actively influencing purchasing decisions pre-store, in-store and post-purchase. It also features a trade show so you'll be able to find out about the latest solutions designed to achieve improved results for your shopper marketing function.

ADVISORY PANEL

We'd like to thank our advisory panel members who have helped develop the themes, most relevant content and the best speakers in the business!


Steve Andrews CEO Shopperpedia	Jon Bird CEO IdeaWorks	Mark Fletcher Director of Shopper Insights Shopworks Science

WHY ATTEND?

Optimise your resources and design clear and measurable objectives for your shopper marketing function

Examine how retailers and suppliers can join forces to optimise shopper marketing initiatives

Strengthen organisational capabilities and integrate with sales, category and brand management

Make the most of your shopper insights and understand which initiatives lead to in-store activation

Understand what drives purchasing decisions and how to communicate value to your shopper

Design effective loyalty programmes and use data from these schemes to encourage repeat business from your shopper

VENUE & ACCOMMODATION

Venue: Sydney Convention & Exhibition Centre
Address: Darling Dr, Darling Harbour NSW 2000 - MAP
Tel: +61 2 9282 5000
Website: www.scec.com.au

Accommodation
We are pleased to offer our delegates DISCOUNTED ACCOMMODATION.
Please click here to choose from a range of quality hotels conveniently located near the conference venue.

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