8.30 Registration and coffee

9.00 Opening remarks from the chair
Chris Althaus, CEO, Australian Mobile Telecommunications Association (AMTA)

DELIVERING A RICH CONSUMER EXPERIENCE

9.05 Policy developments in mobile content – the Mobile Premium Services Industry Scheme and the converged devices review
Chris Althaus, CEO, Australian Mobile Telecommunications Association (AMTA) – new

9.30 Attracting investment for mobile content projects – maximising your chances of success
• What investors are looking for in the mobile content space
• How you should to present to them
Walter Adamson, Vice President Asia Pacific, i-mode Forum – new
For early-stage entrepreneurs in the mobile space, this session will put an investor's view and also guide entrepreneurs in how to present to investors for maximum chance of success.

PROFITING FROM HIGH-DEMAND APPLICATIONS

10.00 [Panel discussion] Using a winning formula for mobile entertainment
• Distributing premium content to mass subscribers
• Expanding the array of choices for consumers
• Developing a compelling package of offerings
• Assessing the potential of convergence between broadcast, on-line and mobile entertainment
• Facilitating podcasting and blogging to mobile devices
• Understanding how consumers use and navigate entertainment services
• Enhancing the consumer experience with user-friendly interfaces
Walter Adamson, Vice President Asia Pacific, i-mode Forum – new
Cameron Franks, Regional Director, Australia & NZ, Sybase 365 – new
Martin Farrimond, General Manager - Mobile TV, Broadcast Australia – new
This panel will be joined by leading mobile entertainment providers. Email your question to: shahida@acevents.com.au

10.30 Morning tea

MOBILE TV

11.00 [Case study] Outcomes of the DVH-H Trials in Australia and Implications for developing the mobile TV business
• Feedback from the DVB-H user and technical trials in Sydney and during Melbourne Commonwealth Games
• Other trials involving Broadcast Australia’s UK sister, Arqiva
• Content services to be offered using broadcast technologies: *DVB-H or *MediaFLO
• Will Mobile TV services offered in Channel B complete or complement 3G video services?
• Who will be the key players in the development of Australian mobile TV services?
Martin Farrimond, General Manager - Mobile TV, Broadcast Australia - New

NEW MEDIA AND PUBLISHING

11.30 [Case study] Mobile content differentiation
• Key learnings from traditional media platforms
• Advertising as a revenue stream
• The discovery criteria
• Partnership models
• Opportunities for mobile content
Chris Watt, Senior Product Manger: Mobile, Fairfax Digital - New

MOBILE GAMES

12.00 [Case study] Opportunities in the mobile gaming space
• How the mobile gaming market will shape up
• Sectors driving consumer demand
• Current and future opportunities
• Potential of alliances with carriers, developers and publishers
David Kainer, Director & CTO, Viva La Mobile - New

12.30 Luncheon

1.30 [Case study] Podmo an alternate method for the distribution of mobile content and revenue generation
• Problems with existing models
• Creating mobile communities
• Supporting content developers
• Protecting the consumer
Che Metcalfe, Managing Director, Kukan Studio

2.00 [Case study] The rise and rise of mobile advertising – Sensis case study
• The role of mobile in tomorrow’s advertising
• Me. Now. The mobile consumer
• The integrated approach to mobile content
Sebastian Baldwin, Group Manager of Wireless, Sensis

2.30 [Panel discussion] Identifying opportunities from mobile communities and user-generated content
• Understanding the dynamics of socially-mobile networking
• Tapping into the information flow between mobile communities
• Making social networking content integral to your offerings
Martin Hoffman, CEO, Wireless Loop Ltd - New
Oliver Palmer, Chief Operating Officer, TigerSpike - New
Richard Stedman, SVP Business Development Asia Pacific, Jumbuck Entertainment Ltd - New
James Cleary, Founder and Executive Director, Amethon

3.00 [Case study] Mobile social networking – lessons learned
• Prospects for the future
• How this differs from PC-based social networking
Martin Hoffman, CEO, Loop Wireless Ltd

3.30 Afternoon tea

Welcome remarks from afternoon chair
Martin Hoffman, CEO, Wireless Loop Ltd - New

REACHING MASS MARKETS THROUGH MOBILE MARKETING

4.40 [Case study] Integrated mobile marketing: A fresh approach
• Benefits of integrated mobile marketing
• Challenges and pitfalls of mobile marketing
• Examples of successful mobile marketing campaigns
• The future of integrated mobile marketing
David Blakers, CEO, Dialect Interactive

5.00 [Case study] Delivering profitable mass market services
for mobile content
• Integrating mass media with mobile content
• Delivering content to the mass market
• Structuring a mass market business around mobile content
Kristian Hedge, Director of Media, 5th Finger

5.30 Closing remarks from the chair

5.35 Close of day one

Click here to register

8.30 Welcome coffee

CONVERGENCE BETWEEN DIFFERENT MEDIA – HOW WILL BUSINESS EVOLVE?

9.05 Emerging opportunities for mobile content
• Asia Pacific outlook
• How market segments will develop
• Technology and business challenges
• Emerging applications: where to next?
Nitin Bhat, Vice President ICT Practice Asia Pacific, Frost & Sullivan - new

MOBILE MARKETING

9.30 [Case study] Mobile marketing
• This session features a mobile marketing update by TigerSpike
Luke Janssen, CEO, TigerSpike - New

10.00 [Panel discussion] Building on your brand name to win mobile consumers
• Channelling new services and information into mass markets
• Benefiting from alliances between carriers, hand-set providers and the owners of content
• Growing your consumer base through cross-selling opportunities between alliance partners
Mark Mulder, General Manager Content & Portals, Optus
Mike Robey, Executive Director, Mobile Consumer, Telstra

10.30 Morning tea

CONTENT AGGREGATION

11.00 [Case study] Aggregating content for corporate clients
• What do corporate clients want from aggregators?
• How will demand shape up for aggregated content?
• Which industry sectors are driving demand?
• Is this market evolving fast enough?
• Are profits margins strong?
• Which business issues remain unresolved and how will these be addressed?
Paul Buchanan, General Manager, Soundbuzz

11.30 The evolution of markets for mobile content
• Emerging opportunities for Australian content developers
• How markets for portable and mobile content are evolving
• The Australian market for mobile games, narrative and personalisation content
• Navigating international markets for Australian mobile content
Paul Daly, Chairman, Export Navigator Project Management Committee

12.00 Opportunities for mobile content stake-holders
• Latest research findings
• Sectors driving demand
• How Australia compares with global markets
Warren Chaisatien, Managing Director, Telsyte

COMMUNITY EDUCATION

12.20 Reviewing the progress of the mobile content “Consumer Education Campaign”
• Why a consumer education campaign is necessary
• Campaign objectives
• Key consumer insights
• Level and type of industry support
• Creative execution
Chris Noone, Group Mobile Director, nineMSN

12.40 Closing remarks from the chair & close of summit

Lunch will not be provided for closing day two

Click here to register