workshop

Workshop A: Creating, managing and delivering successful events

Workshop summary

Attend this interactive workshop to benefit from practical tools, proven techniques and tips for creating fantastic events and getting the results you want. During the hands-on training, you will look at setting objectives and managing challenges, exploring venue options, supplier and contractor requirements and creativity.  

Whether new to the industry or looking to sharpen your skills, this workshop is essential for anyone who manages events or promotions in their job, offering knowledge that can take years of personal experience to develop!

Agenda

8:30 Registration and coffee

9:00 Event planning process: Setting measurable objectives

• What do you want to achieve?
  - Setting outcome-focused objectives
• Techniques for planning
• Meeting your objectives with the right event and style
• Limitations of time, money and experience

Being creative and creating impact

• Sourcing new ideas: Where to turn to for creative input and inspiration
• Finding creative solutions within a limited budget
• Ideas for themes and cost effective decorations
• Making a lasting impact with the ‘S’ factor: Adding an element of surprise
• Ensuring everyone has a positive experience

Project management and logistics issues

• Creating an event critical path: What needs to be done and when?
• Breaking the event into manageable segments
• Establishing a realistic schedule and prioritising actions
• Managing internal and external costs and responsibilities

12:30 Lunch and networking

1:30 Making it happen: Finding what you need at the price you want to pay

• Choosing and using the right venue: Location! Location! Location!
• Suppliers: What you need and where to find them
• Where to find the best suppliers at the right price
• Managing your contractor for effective working relationships

Crisis management and risk analysis

• Planning for Murphy’s Law: Predicting and preparing for worst-case scenarios
• Learning how to turn a crisis into positive PR: Avoid being remembered for all the wrong reasons

Measuring the success of your event

• Implementing a successful event evaluation system
• Effective post event analysis, debriefing and closure
• Measuring the intangible benefits and ROI
• Revisiting past successes and looking to the future

5:00 Workshop close

Your workshop director Kathy Cunningham, Director, empire PR & Events

Kathy Cunningham has more than 20 years' experience in directing successful events in New York City as well as in New Zealand. Kathy founded empire Public Relations and Events in 1992 and has managed large iconic events like the Devonport Food and Wine Festival; managed the inaugural Auckland Seafood Festival and the launch of New Zealand Book Month. Additional successful events managed by Kathy and her team include the premiere of 'Everest' for IMAX, opening Cadbury World in Dunedin, PR for the very first Hilton Hotel in NZ and major fundraising events for charity clients KidsCan and "A Night With Strange Friends" benefit for Play It Strange.

Kathy was Director of Special Events for Daytop Village Foundation and Covenant House in New York City.

Don’t miss out on Kathy’s workshop, which sold out in Melbourne in November 2011. Click here for testimonials from attendees at the workshop in Perth, Melbourne and Sydney.

Workshop B: Developing emotional intelligence for improved performance at work

Daniel Goleman’s theory of "Emotional Intelligence" distinguishes how people manage feelings, interact, and communicate with others. Unlike IQ, Emotional Intelligence (EI) can be developed by training, coaching and feedback and plays an integral role in every EA/PA’s toolkit in the workplace today.

Understanding and increasing EI is essential for workplace effectiveness, in order to deliver results through others – especially when you do not manage them directly. This one-day workshop provides an in-depth understanding of the core competencies of EI and how you can implement them to increase your EI level in work and life.

Workshop agenda

8:30 Registration and coffee

9:00 Develop an understanding of emotional intelligence

• Background to Emotional Intelligence (EI) and building an understanding of the framework of EI
• Why should EAs build EI - the business case of EI and application in the workplace
• How to develop emotional intelligence for optimal work performance to drive results through others

The EI Framework: Cluster 1 Self Awareness

• Interpret the ‘Self Awareness’ competency
• Recognise and understand emotions and why people interact with others in certain ways
• Understanding your needs and values and how to ensure they are fulfilled

The EI Framework: Cluster 2 Self-Management

• Interpret the ‘Self Control’ competency
• Recognise your own emotional triggers and how to effectively manage them so you don’t fly off the handle
• Monitor and adapt your emotions and behaviour at work to build stronger relationships across all functional departments

12:30 Lunch and networking

1:30 The EI Framework: Cluster 3 Social Awareness

• Interpret the ‘Empathy’ competency
• Discover how to interpret the behaviours of others and what drives their actions
• Develop effective communication and influencing skills
• Applying active listening skills and appropriate body language to manage up and down the line

The EI Framework: Cluster 4 Relationship Management

• Interpret the ‘Influence’ competency
• Understand whole brain thinking and how it can impact your ability to influence others and help you to communicate with all employees

Create an EI development plan

• Assess key competencies to be developed and create an action plan to become more emotionally intelligent

5:00 Close of workshop

Your workshop director: Mary Morris, Director, MTK Konsulting

A human resource professional, Mary has over 15 years experience in delivering an innovative approach to human resource development in Australia, Canada and the UK. Her qualifications include a Bachelor of Arts in Psychology, Diploma in Human Resource Management and Certificate IV in Workplace Assessment and Training, LSI, HBDI and DISC accredited.

Some of Mary’s clients in EI are APRA, ARN, Randwick City Council, JP Morgan, Australia Post, CBA, and Randstad.