The 6th annual summit in this highly successful series of event examines the new and continuing challenges of Australia’s changing advertising & marketing landscape.

Join the countries leading minds who will share their authoritative insights and predictions, focusing upon three core themes: tomorrow’s consumers, tomorrow’s channels and tomorrow’s challenges.

In this constantly evolving environment the competitive advantage is gained from quelling the uncertainty of tomorrow us to be steered around the rhetoric to the questions you have not considered and the answers you need to have.

• the source of tomorrow's media power
• the digital marketing advantage
• accessing the 'new consumer'
• advertising opportunities in an increasingly user-generated-content world
• capitalising on the fragmented media landscape
• enhanced marketing metrics
• the real value of media targeting
• sports sponsorship as an effective marketing solution
• word of mouth as a new marketing media
• consumption forecasts and analysis
• the value of media targeting
• marketing mistakes
• trends in interactive channels
• connecting with a younger demographic
• defining the line between PR, marketing and other business disciplines
• brand study
• tomorrow’s channels – future trends in interactive channels
• the broadcaster’s insight – assessing the evolving broadcasting landscape
• brand activation
• genuine partnerships between agencies & clients
• the view from the boardroom
• changing communications models

Enhancing your understanding means that your team, your brand, your company will leap ahead of your competitors.

Sidestep the rhetoric to the questions you may not have considered and the answers you need to have.

Venue: Dockside, Cockle Bay Wharf, Darling Park Sydney
Tel: + 61 2 9261 3777

venue map

Official accommodation and travel partner:
FCm Travel Solutions
Team NSW103
Suite F 6 / 30 Clarence St Sydney NSW 2000
Ph: 02 8270 0898
Fax: 02 8270 0877
Email: sam.rowe@fcmtravel.com.au
www.FCMtravel.com