9:00 Opening remarks from the Chair
Paul Budde, MD, PaulBudde Communications

PLENARY SESSION: WIRELESS OUTLOOK

9:10 [KEYNOTE] International update:
John A. Cunningham, Director, Broadband Wireless and RFID, Enterprise Mobility business, Motorola Asia Pacific

10:50 Morning tea/coffee and exhibition viewing in hall 5

11:30 [KEYNOTE] International wireless and WiMAX developments and activities
Joe Nardone, GM & Global Director, WiMAX Business Development, WiMAX Program Office, Intel Corporation (USA)

12:00 [KEYNOTE] Emerging opportunities for wireless broadband
• Google’s vision of wireless in the immediate, short and long term
• Case study examples: providing free city wireless - an emergence of an alternative telco?
• Opportunities, challenges and threats for all stakeholders
• Pioneering business models
• Understanding the mobile marketing ecosystem
John Lagerling, Manager Strategic Partner Development, Google Japan Inc.

12:30 [CASE STUDY] Successfully implementing, integrating and utilising WiMAX, Wi-Fi and 3G technology
• What is the business case for wireless and mobile technology at EnergyAustralia?
• Identifying and selecting the right technologies, standards and devices
• Technical challenges of implementation and integration
• How wireless technology enables real time reading of smart metres
• Benefits of mobile technology for field workers
• Overcoming the security issues with wireless and mobile technology
• Future opportunities with wireless and mobile technology
• Assessing the cost savings
• Overcoming unique technical challenges
Adrian Clark, Manager - Intelligent Networks, EnergyAustralia

1:00 Lunch and exhibition viewing (after lunch, delegates will separate into individual summits)

3G SUMMIT CONTINUES

2:00 Understanding the potential for web 2.0 across mobile devices
• Travel 2.0: How is Lonely Planet mobilising content?
• Business opportunities and challenges
• What new services can be delivered using next generation wireless/mobile technology?
• Location Based Services
• Future developments and applications
Chris Boden, Director of Global Business Development, Lonely Planet

2:30 Smart Phone, Mobile application and technology trends
Andy Chen, Senior Director of APAC_MEA Mobile Department, ASUS Technology

3:00 Dynamics and future trends in mobile communications
• 3G / WiMAX update
• Business opportunities and challenges of ubiquitous mobile broadband
• Future applications, content and devices
Bill Gajda, Chief Marketing Officer, GSM Association (USA)

3:30 Afternoon tea/coffee

4:00 [CASE STUDY] How to launch an always-on mobile internet stock broking business
• Strategic overview
• Business needs and objectives
• Finding the solution
• Proof of concept
• Pilot project
• Challenges, opportunities, threats
• Results and feedback
Ian Aspinall, GM Marketing, Wholesale & Retail Business Development, IWL

4:30 Close of Day one & Exhibition viewing in Hall 5

5:00 - 6:30 Drinks and networking reception

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9:15 Opening remarks from the Chair

9:30 Entering the mobile broadband era
Terry Walsh, Wireless Marketing Manager, Huawei

10:00 3G update
• Opportunities and challenges for the wireless broadband industry
• Future developments and applications
Roberto Vannini, Executive Director, Wireless & Mobility, Telstra

10:30 What’s driving mobile internet? And what this means for industry, business and consumers?
• From Triple Play to Quad Play: voice, video, data and mobility
• 3G vs WiMAX vs Wi-Fi
• Effect of Web 2.0
• New opportunities, challenges and applications for mobile broadband providers and users
Jana Kotatko, Head of Communications Services, 3 Mobile

11:00 Morning tea/coffee and exhibition viewing

11:40 Mobile technology and social networking: a partnership for growth and success
• Social Networking explained
• Opportunities and challenges for Mobile Social Networking
• Demands on Telcos and wireless ISPs
• Predictions: applications, content and mobile device
Nick Love, Business Development Director, Fox Interactive Media

12:20 [CASE STUDY] Delivering sport content on 3G devices
• What’s worked over the past 5 years
• Exclusive v non-exclusive rights?
• Interest in premium sports content in Australia and internationally
• Do current pricing models encourage demand for and usage mobile content?
• Developing effective business models and industry partnerships for success
• Practical case studies – Rugby TV and Fox Sports News
• Future challenges and opportunities
Jon Marquard, COO, Premier Media Group

12:40 Lunch and exhibition viewing

1:40 m-Commerce comes of age: latest innovations in mobile payments and how new payment mechanisms maximise e-commerce revenues
• Wireless technology as the enabler for mobile payments
• Challenges, opportunities, benefits and threats for all stakeholders
• Understanding the new added value services which can be offered?
• PayPal Mobile Checkout case studies
• Future vision: developments and applications
Andrew Pipolo, Managing Director, PayPal Australia

2:10 3G Evolution : The Next Generations of Mobile Broadband
• Market Statistics - Volume drives Cost
• World's Best Practice 3G
• Next Steps - HSPA+, LTE, 4G
Martin Bäckström, Vice President of Networks for South East Asia, Ericsson

2:40 How to sell mobile broadband? A retailer’s perspective
• Explaining the inner workings of the retail offer of mobile broadband products and services
• Understanding the retail channel for mobile broadband products and services
• Identifying the most important requirements to satisfy the customer, provider and third party (from a retailers point of view)
• Appealing to the mass market?
• What are the dangers and pitfalls?
• New bundling opportunities
• How important is price?
Gray Bright, Buyer of Computer Peripherals and Software, Dick Smith Electronics

3:10 Mobilising content - an advertisers dream
• Comparing 3G, WiMAX, Wi-Fi and other technologies (from an advertising and promotions solutions perspective)
• Social networking across mobile devices
• User generated content across mobile devices
• New opportunities and applications for mobile broadband providers and users
• m-Commerce update
Scott Johnson, Chief Marketing Officer, m.Net Corporation

3:40 Closing remarks from the chair

3:20 End of 3G Summit

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